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INTERNET
BUSINESS START UP
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Dear
friends,
Assalam O Alaikum:
Thanks for appreciating
my first article. I’ve received many emails from Amdm.biz
subscribers, thanking and asking for more information.
Now, I’m going to continue the same with more informative
details.
So, you’ve decided
to start your own Internet Business. Haven’t you?
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Here’s the first
rule you must follow to succeed in your business
online or off:
Don’t
cheat anyone out of their hard earned money. When
you run an honest business you stand a much better
chance at success.
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You must describe your
product clearly, without making any false claims,
or omitting any important facts that the average person
would need to know.
Any testimonials given must be genuine and authorized
by the person who gave them. You should be prepared
to show proof of any testimonials and they should
be of an honest nature.
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Startup
Materials
Here is a list of a few important things, you need in
your home-based / small business startup:
Research
Material
Read books, instructional
literature, magazines and anything else related to
your area of interest to keep yourself informed and
updated.
Basic
Office Supplies
Just start with the very
basics. Pens, pencils, paper, business size envelopes,
and a good notebook should get you started.
Business
Account
You should open a business
account in a bank sooner or later to keep all of your
business transactions separate from your personal
finances.You should open this account once you have
chosen a name and registered your new business domain
name.
Office
Equipment
Other than the computer
which you already have, most people can probably get
by without purchasing any office equipment at all.
The point is, don’t go out and buy anything until
you absolutely need it.
Software
Here are the basics you’ll
need…
¨ A good word processing
or desktop publishing program. Microsoft Word or whatever
you like.
¨ A web design program.
Microsoft FrontPage or Macromedia Dreamweaver.
¨ A good email program.
Microsoft Outlook or Microsoft Outlook Express.
¨ Another very helpful
program to have is a mail list or address list program.
This helps you grow a customer list as well as track
product ship dates, amounts paid, Email address and
other relevant information. Microsoft Access is very
good for this, but you can use any other you prefer.
¨ One more item that
you will need eventually is a web hosting company
to host your web site. Pricing varies widely here,
and my next articles will cover hosting in details.
I know, what are you
thinking? “What will I sell online?” Right?
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What
can you sell online?
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The very best
way to make money, either online or off, is to market
your own products or services. Not only this give you
complete control, it enables you to maximize your profits
by keeping most of the money from every sale.
Now perhaps you already
have a product or service in mind for your business.
If you do, great! You're a step ahead, but if you
have no idea what you could sell to make money online,
here are just a few ideas…
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I’ve learned that the
number one seller in the world has always been, and
always will be – information, specialized information.
I made a decision that I would start my business on
this basis. I set out to come up with the best information
about Internet marketing I could offer at a price
far below what others were selling it for. This has
always been my business strategy & it will remain
the same until it stops working.
And I've got news for
you... creating your own information products is not
hard at all.
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Everyone knows something
about a particular subject. Whether it is "gardening"
or "computer hardware" you can easily create
your own information products. Simply take
your area of expertise and start writing down everything
you know about it.
If you have expertise in any field, of course, you
have good command on whatever you do. Suppose, you
have a degree/diploma (and some experience) in Web
Engineering, you know how to develop a web site and
its programming, you can offer web development services
to business owners who require your services. If you
have some experience or some existing clients, it
will be your PLUS point. Think... what can you do?
what services you can provide?
Offer these services online. You can introduce yourself
as a web developer, software developer, hardware specialists,
network engineer, estate agent, teacher, instructor,
doctor, lawyer, sales promoter, accountant, engineer
etc.
Busy businesspeople need
guys who can work for them. Think... what you know?
what you can do perfectly? Work as a freelancer. Promote
yourself, utilize your existing qualification,
abilities, professional skills &
experience & convert them into a business,
online business & you will start making attractive
earnings.
Now let me get back to
that side note... I can already hear lots of you thinking...
I don't
want to create a product or sell information.
Can't I make money reselling
products & services
that other companies have already produced?"
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The answer
is yes. The Internet is generating all types of new
products and services every day, and you can make
money selling them, but you must be extremely selective.
You can make serious money only when selling products
and services that fit a certain criteria.
What are the criteria?
Well, if the product or service fits the following
categories, it should be considered:
1. It
must have a large demand.
That is, you must be
able to identify a large group of people who would
be interested in it.
2. You
must be able to earn a minimum of 25% of the profits
on anything you sell.
There are far too many
companies paying 5% or 10% commissions or less. The
hard fact is, you just cannot sell enough of something
at those commission rates to earn a substantial income.
3. You
must be able to become a reseller without spending
a large amount of cash.
I know many web sites
that charges hundreds of dollars for the privilege
of reselling their products or services. Many people
who spend their money there, most of them never earn
even their initial investment back. If you see a business
opportunity that will require a large outlay of money,
or the need for you to make many sales to earn back
your initial investment, leave it.
But
when done correctly, reselling can be extremely profitable...
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MARKETING
STRATEGIES THAT WORK…
What online marketing
methods really work? Bulk email? Banner adverting?
Email advertising? Discussion group participation?
Search Engine Submission?
The list of possible
solutions goes on and on. And , I’ve tried them all,
believe me. Although I don’t have room in this email
to go into details on everything I’ve tried, I will
reveal one method that works head and shoulders above
anything else. What is this powerful income generator?
Your own “email newsletter”
or “ezine”.
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An email newsletter or
ezine is simply a regular email message that you send
to anyone who asks for it. It delivers free, helpful
information to your customers & your best prospects.The
“information” can take on the form of industry news,
web resources, discount specials or anything your
heart desires.
Why would you want to?
That’s simple. Here are just a few reasons…
Your customers & prospects won’t have to find
you or your web site. They ’ll constantly be “in touch”
& in tune with your business. You can keep them
side by side of new products & services as they
become available.
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Whether it’s a new product
you are introducing or a service you are adding to
your existing web site, your newsletter is the perfect
place to announce it.
Since the cost of publishing an email newsletter is
near zero, you can offer free subscriptions. This
insures a steady flow of new prospects for your products
and services.
Educating potential customers and prospects is an
excellent way to market your wares. What better way
to educate them than through your free electronic
newsletter? You’ll be proving your expertise in your
field and establishing credibility with every issue.
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A
PROFESSIONAL WEBSITE WITHIN ANYONE’S REACH…
Many people will delete
an email message if it does not contain a URL where
they can “anonymously” investigate your offer. With
all the unsolicited email on the net, folks don’t
like to risk being added to yet another list without
their approval. That’s what they’re doing when they
email someone they don’t know.
However, if they are
invited to a URL and are presented with a professional
web site, they are likely to stick around. You just
earned a prospect.
It’s really quite simple…
you NEED you own website!
So how do you set up
a professional web presence? Simple…
Here’s a checklist of
tasks you’ll need to complete:
Register your own domain
(A Must)
This will give your business
an internet established presence. Too many marketers
skip this crucial step. The Rs 599/- yearly fee is
a small price to pay for professionalism. If you’re
serious about your business, don’t skip this step.
Don’t use unusual words,
phrases or ellipsis in domain name. Choose an easy-to-remember
name that also describers your products, services
or expertise.
Get your own domain and
paid web hosting services. Free domain and free hosting
(with a lot of banners or popup windows) doesn’t leave
good impression on your web site visitors about your
business and professionalism.
Build
the site
If you do not have the
webmastering know - how, try to learn it. If you prefer
to outsource your design work, be sure to hire a professional
designer. Tell them you want to see examples of their
work including unique logos, working scripts and more.
You want a site that you will be proud to direct people
to. Also, be sure to pack your website with helpful
information so people will stick around!
Host
it
Be careful here. I’ll
discuss it later.
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TO AVOID
THESE MISTAKES FOR PLANNING A WEB SITE:
Mistake
# 1: Using someone
else’s domain name.
Does the first impression
your site makes look like this… www.somefreewebspace.com/user/
or is it more professional and established like this
www.yourcompany.com
Mistake
# 2: Failing to
promote!
This one is a classic.
For too many business owners pop a site up on the
web and cross their fingers. In order to grow traffic,
you need to promote it. How?...
Well if you have an advertising
budget, spend money. this is the easiest way to promote
a site. Buy banner ads on busy sites, sponsor email
publications and reorder every avenue that is effective.
If you do not have much
of an advertising budget, fear not. You can generate
traffic for free. I’ve being doing it for years. My
favorite methods are article submissions, ezine advertising,
search engine positioning, and my associate program
just to name a few.
In closing…
Remember, your
web site is the first thing your online prospects
see. It is the very heart and sole of your online
marketing campaign. Make a lasting impression!
It’s all up to you to
Get Started…
You now have everything
you need to get your internet business started and
shifted into high gear immediately.
So what are you waiting
for? Are you worried you won’t succeed? Why not look
at it like this. If you try to succeed in your own
business and fail, the most you will lose is a little
money. (and not much with the low start-up costs on
the net!)
Thanks to the internet,
you no longer have to risk your life savings when
starting a business. The knowledge alone, that you
will gain from simply attempting you own business
will outweigh any financial loss by far.
That’s not to say it
will be simple. Success can sometimes be a difficult
thing to sneak up on. Determination is a major asset
for anyone starting their own business. After all,
failure, as well as success, is a part of life. As
the old saying goes, if at first you don’t succeed,
try, try again. This saying wouldn’t be so popular
if everyone succeeded the very first time they attempted
anything.
You cannot fail… unless
you quit!
If you succeed, and more
than 75% of all new entrepreneurs do, you will no
longer have to rely on others for your income.
You’ll be able to work
the hours YOU want to work
So what are you waiting
for?
You can do it!
Just keep reading my articles and refer to them as you go along. Have faith in yourself, work hard, and you may be surprised how easy it really is…
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