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STARTING INTERNET BUSINESS - Steps by Steps
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Your internet business
may be small - but the Internet lets you think big.
Whatever product or service your internet business
offers, the Internet levels the playing field and
lets you compete with bigger businesses, reaching
customers around the world who can conveniently buy
from you 24 hours a day.
FIRST
STEP - THE IDEAS & STARTUP PLANS
This
is the most important step! Without a good concept,
a good product, good services or good content, anything
else you do is a waste of time. So what should you
look for here?
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If you already
have a business offline means in the real world,
this is the logical place to start. So many businesses
launching websites as just another place they need
to advertise. They simply copy their print advertisements
and brochures to the web sites. While these sites
are not totally worthless, but they fail to take full
advantage of the supreme opportunities afforded by
the new technologies online.
Your web site can be the
perfect showcase for people to obtain info
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about your company and
products, an efficient way of communicating with your
present clients, potential customers and an international
marketplace to sell your products and services.
If you do not have an existing
business, you should still look for ideas first
in areas where you already have some expertise. If
your current expertise does not seem to lend itself
to an online business opportunity, your next plan
should be to spend some significant time learning
about the businesses already operating online.Once
you have an understanding of what is available, look
for ways to do the same things in a better way or
look for a market niche that has not been serviced
well.Keep in mind that there are almost always ways
to improve upon existing services & products. Clearly, converting your
ideas, expertise and skills into an internet business
is a big job, but it's too important to do it for
a successful career and for financial independence.
amdm.biz can help.
As the leading provider of internet business and internet
marketing services for individuals and small-businesses.
AMDM.BIZ offers a complete set of solutions that help
you easily handle every step of the internet business
process. If you have an idea you wish to discuss,
email me for advise.
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SECOND
STEP - YOUR DOMAIN NAME (Web Address)
The first step toward
internet business is selecting the name of your site.
Your Web address (also called a URL - Uniform Resource
Locator - or "domain name"), tells customers who you
are and how to find you on the Internet. It is the
core of your Internet identity - your online brand.
And because no two parties can have the same Web address,
your online identity is totally unique.
Selecting a domain name
is an important part of developing an Internet business.
Although it is true that
virtually every word in the English language is already
owned by someone else, there are many clever ways
around the problem of finding a good domain name.
For example, if you are a travel agency and can't
get travel.com, you might be able to reserve something
like JJ-travel.com. You can also reserve a name with
a .net, .org, .biz, .pk or many other
extension.
If you would like to register a domain name for your
internet business, I suggest using www.amdm.biz
, which is an excellent registration service for only
Rs/- 599 ($10) per year
with many free services. Network Solutions / Yahoo
is currently still charging Rs/-
2100 ($35) per year for the same service.
When registering a domain
name, please keep this point in mind: Don’t use unusual
words, phrases or ellipsis in domain name. Choose
an easy-to-remember name that also describers
your products, services or expertise.
Never use free domain
and free hosting (with a lot of banner-ads or popup-window
ads) for your business. They don’t leave good impression
on your web site visitors about your business and
professionalism.
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THIRD
STEP - SELECTING A WEB HOST
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There are some basics
you need to consider when selecting a web hosting
company:
Reliability
- A good rule to verify their reliability is to check
existing web sites hosted on their servers or ask
their existing web hosting clients about their hosting
services.
Access
to Support Staff -
All hosting companies probably have support staff.
The important question is how easily can you get in
contact with them & how soon can you get help
with your problems.
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Server
Hard Drive Space
- An average web page is 10K to 50k. Pictures &
other graphics usually range on size from about 1K
to 100K. This means that if you have a 10 to 15 page
website with 2-5 graphics on each page, you will need
500K to about 3MB (3,000K or 3,000,000 bytes) to save
your website on a server. Even if you have a much
large website with many more graphics, your website
should be able to fit comfortably onto about 10MB
of hard disk space.
Allowable
Data Transfer -
When someone visits your web page, they cause data
(web page code and images) to be transferred from
the server hosting
your
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web page down to their
individual computer. If you have many visitors who
look at everything on your web site, this transfer
puts a strain on the resources of your host server.
For this reason, limits are generally placed on the
amount of "traffic"
your site may receive before you are charged extra.
In the example above, assuming the maximum web site
size (about 3MB), and assuming 1,000 visitors per
day viewed everything on your website once, you would
need to transfer 30MB per day or about 1GB per month.
Secure
Server - Many web
hosts have this option available for an additional
monthly fee. Secure (or encrypted) server space is
needed if you plan to accept credit card information
or other sensitive data on your website.
FTP
Access - There
are many ways for you to upload your web pages to
your server. However, the quickest and easiest is
by using an FTP (File Transfer Protocol) program .
POP
Accounts - These
allow you password-protected access to mail sent though
your website email address.
CGI-Bin
Access - If you
want to run your own programs on your website, you
must have CGI access. Your CGI capabilities must allow
you to read, write and execute on your server.
Domain
Name Hosting -
At a minimum you need your host server to allow you
to have your own domain name.
I highly recommend you
to use AMDM.BIZ Hosting Services (partnership with
a US-based web hosting company).
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FOURTH
STEP - DESIGNING A WEB SITE
If you already familiar
with HTML, FrontPage or Dreamweaver, a graphic designing
program like PhotoDraw or Adobe PhotoShop and using
FTP, you can design, maintain and update your web
site yourself. But keep in mind that it should be
professional-looking in design and contents.
With a domain name and
web hosting in place, you're ready to start building
your internet business online presence. But before
you begin, take some time to plan.
Plan
Your Site Carefully
First, identify clear marketing goals for your site,
such as generating leads, building a database of potential
customers' names and e-mail addresses, or putting
a product or
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services
catalog online to save the time and expense of printing
and mailing. Quantify your objectives - such as increasing
sales - so you know whether or not your internet business
is successful.
Carefully
examine your own favorite internet business sites.
Creatively adapting the most compelling marketing
and design techniques will enhance your site's effectiveness.
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Your
home page is your site's and your business's online
front door. It's
essential that it make a good first impression on visitors.
- Your company name,
logo, and slogan, prominently displayed. Take full
advantage of the opportunity to showcase your brand
identity.
- A link to an "About the Company" page for customers
to quickly learn who you are and what your business
offers.
- A site menu listing the basic web pages of your
site. Keep this menu in the same place on every
page throughout your site to make it easy to navigate.
- Contact information. Don't make it difficult for visitors to find your phone number, e-mail address, mailing address, and fax number
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FIFTH
STEP - TEST, TEST & TEST
You may
be eager to launch your internet business web site,
but take time to review and test your site thoroughly
before going live. You will only have one chance to
make a first impression on each new visiting customer,
& broken links, incorrect email address, &
grammatical or spelling errors don't leave a good
impression to your web site visitors about your professionalism.
SIXTH
STEP - PROMOTE YOUR INTERNET BUSINESS
Register
your site with search engines.
Put
your domain name everywhere.
Brochures, advertisements, business cards, can be
effective ways to promote your site and establish
your corporate identity.
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SEVENTH
STEP - MAKING YOUR SITE INTERACTIVE
The Internet offers such
awesome potential for creativity and multi-level communication
with potential customers that companies have a responsibility
to take advantage of it.
EIGHT
STEP - GENERATING REPEAT BUSINESS
Once you have customers
using your services, you need to be creative about
finding ways to keep the relationship going as well
as encouraging your customers to send others to your
site. This can be accomplished in many ways.
likes, Contests and
coupons, Affiliate program, Partnership/associate
relationships, Newsletters.
NINTH
STEP - START SELLING
With an
online identity, a Web host, an eye-catching, professional-looking
Web site, and the right promotions, your internet
business is ready to succeed in the competitive world
of the Web.
In the light
of the above-mentioned nine steps, you should have
an idea or plan what to do. Then register a domain
name for the same and get a web hosting package. Why
have I recommend you to get domain and hosting in
first steps? Because, I know, it will automatically
motivate you to start earlier and as soon as possible.
Your web
site development and web site promotion is not a one-time
job. It needs continues research and work to keep
your web site contents updated and promote it in as
many ways as possible. I've listed a few promotional
tips in brief here. In my next articles, I will cover
each and every aspect in details.
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